Top 3 Branding Trends for 2019

What’s new?

In today’s digital age, people are becoming more technologically advanced by utilizing new trends in branding. Keeping up with these digital trends is imperative to staying ahead of the curve. In our new digitally enhanced era, more and more competition arrives daily into already crowded arenas. Branding is a way for businesses, products, and even people, to capture an audience by showcasing a message. By recognizing fluctuating market trends, impactful images, and carefully yet intelligently crafted words, the competition will always be one step behind.

Why is branding important to specific business structures?:

Retail businesses refer not only to popular shopping mall stores, but also branch into department stores, superstores, convenience stores, as well as supermarkets. Retailers need to attract customers and show the masses who they are and what they can offer. Branding is crucial for a mass majority of consumers to quickly identify a brand’s message with just one encounter. An example of a discount store would be the ever-popular Target and Walmart stores. Consumers are already aware that these places are a one-stop-shop offering customers almost everything under the sun. Because of these well known reputations, these stores have become household names where customers have preconceived expectations before they even walk into the store. These expectations could grow so ingrained in the public consciousness that any changes are easily recognized and either welcomed with open arms or completely rejected with immense uproar.

Food branding has a way of invading our busy urban streets all the way to rural no man’s land by giving consumers an easy reach to their favorite restaurants. For example, do you ever notice how many Starbucks Coffee stores you see every mile you drive? Starbucks Coffee has built a massive empire not only off of consumer dependency on caffeine, but on the experience consumers get when they walk into any store. The efficient layout, jazzy and occasionally exotic music, and the warm, eclectic design of the seating area are all things that create Starbuck’s powerful brand image. Brands tell stories and engage consumers in a carefully crafted experience. That being said, The Starbucks Coffee brand doesn’t just stop at coffee, it is a whole sensory experience.

Service Branding is an interesting form of branding. Instead of a company branding itself, consumers become the brand. Good examples are the famous Apple and Nike brands. Most consumers already trust in these brands so deeply that they can identify with them on a personal level, essentially making them a walking billboard. Although not intentional, word spreads like wildfire and creates popularity through their own personal connections. At that point, these famous brands no longer have to speak for themselves as their history and message is now permanently interwoven into the fabric of our society. They are so ingrained into consumer consciousness that, even before releasing a product or service, consumers are already aware and in line, ready to pay practically any price. Some would argue that it keeps brands in check and holds them accountable with higher standards of quality. On the other hand, if consumers have already emotionally invested in a brand, slacking on quality potentially wouldn’t be enough to change anyone’s mind.

Cater To You:

Time and time again, businesses are bombarding the masses with images, ads, and videos. However, this is not always the most effective way of communication. Companies are either underproducing or producing a surplus of content that, in reality, don’t interest many people. Fortunately for you, there’s a simple solution. All that is needed is a reduction in the number of irrelevant ads and an increase of more personalized content based on consumer research. Like a ripple effect, it will cause a shift in consumer interest based on more relevant information tailored to what appeals to consumers.

Communication:

If you are trying to convey a message through an image, there is no better way than to tune in to your audience’s interests. By constructing the personality of your brand around what reputation you want, you will attract an audience that is similar. For example, a sports brand conveying a healthy lifestyle would likely utilize more sleek, clean designs and focus on specific colors to help convey their message. By doing so, consumers that can identify with that clear message will be attracted to the aesthetic and pair it with the lifestyle they want to live.

Goals:

Set the bar high and treat your business like it’s the gold standard. Most people are receptive to a company or a person who can walk the walk and talk the talk. Most audiences find themselves indifferent about advertisements, being pestered with them on a daily basis. Audiences crave impactful change, especially change for the better. Connecting with consumers on a personal level and humanizing your business is a great way to cut through that indifference. Having a connection with a potential consumer will eventually turn into an investment of their time and create a stage where you can present what you can do for them. By setting achievable goals, audiences will take notice.

Make a Brand for Yourself!

At Amped Marketing and Advertising, we specialize in helping companies achieve the ideal vision for the brand they desire and the story they want to tell. Our goal is to make your brand the gold standard in your industry. We are an all in-house company with a highly experienced team who is ready to hit the ground running. Every detail matters, so make the most of your brand. We are here and ready to help.

Contact Us Today at 520.777.8309. We look forward to hearing from you soon and showing you what we can do.